We all know that the best measure of whether a communication actually works is to test it on users. The ISO Standard promotes user testing through the various iterations of a communication.
Yet we also know that in real life, user testing is more the exception than the rule.
Why? What is holding us back?
Three experts with diverse experience in user testing will answer those questions. Join us, as we talk about what user testing is, and how to do it. We’ll also answer your questions about how to tackle this important challenge.