How do I create a plain language culture in my corporation?

How do you build a plain language culture that empowers stakeholders to find, understand, and effectively use the information they need?

Join our expert panelists from the technology, healthcare, and financial services sectors for a dynamic discussion. You will gain valuable insights that will help you improve the user experience. This session features plenty of time for both discussion and questions you may want to ask the experts.

And join the Center! As a member, you benefit from the lower price for this webinar, and you become part of a growing network of people from all disciplines. We are all committed to advancing plain language! Click HERE for more information on membership.

November 15, 2022
1:00-2:30 p.m. Eastern Standard Time

Moderator: Deborah S. Bosley, Founder and Principal of The Plain Language Group

Panelists

• Hope S. Brooks, Senior Patient Experience Consultant, Atrium Health
• DeAnn Wright, Director, Content Strategy and Design, Juniper Networks
• Christina (Chrisy) Bilot, Experience Design Team Leader, RocketPro TPO

Panelist biographies

Hope Brooks

I know that health care can be confusing, and I believe patients and family members deserve to understand their care. I lead health literacy initiatives at Atrium Health. As a Certified Patient Experience Professional through the Beryl Institute, I specialize in plain language writing and clear communication strategies. I am also a fellow of the Health Literacy Leadership Institute at Tufts University School of Medicine.

I have a master’s degree in Public Health (Health Promotion and Education) and an Educational Specialist degree in Counselor Education.

DeAnn Wright

I started my professional career as a technical writer, then moved into content marketing, content strategy, and UX writing. I enjoy taking complicated subjects and making them easy to understand.

As the Director of Content and Design at Juniper, I manage the UX design, content strategy, editorial, illustration, and video content teams. I also spent 12 years at eBay, where I directed the global content team including help and UX content. Before that, I led content teams at Fairchild Semiconductor and Novell.

In my current role, I coach writers on how to create product documentation that is easy for customers to understand. I believe that our content should sound like it was written by, and for, a human. It needs to be natural, purposeful, and credible. Well-written documentation engages customers to increase sales and reduce customer support calls.

Christina (Chrisy) Bilot

I am an Experience Design Team Leader serving Detroit-based Rocket Mortgage, the nation’s largest mortgage lender. In this role, I lead a team of designers and writers who are responsible for creating best-in-class experiences for mortgage brokers who partner with the company. When I’m not focused on all aspects of a mortgage broker’s experience, you’ll find me spending time with my husband and dogs or building puzzles.